ANTHONY NORMAN CAMPAIGN

Creative Direction · Screenwriting · Video Production · Paid & Organic Social

Our marketing objective was to reintroduce the company to audiences during a brand shift. Unlike the typical polished marketing you see in traditional retail, our goal was to embrace a more honest, raw, and straightforward approach, getting to the nitty-gritty of what we’re really about. The pitch: be direct and beat them to their pain points. Common barriers were:

Trust. Is this legit? Is this a scam? Is this a real company?
Where are the products sourced?
Why is it so cheap?
Is the site smart, safe and secure?

From the initial brainstorming sessions to the final production phases, I led the creative direction of this campaign. We collaborated with Anthony Norman, known for his heroic, good-guy role in the popular television series “Jury Duty Presents: Company Retreat,” to create a video series. These video concepts capture the tension that makes Company Retreat genuinely funny, with Anthony standing out as the sole “normal” person in a world where absurdity is embraced as perfectly reasonable. Mirroring this, we stated to audiences that the incredible savings may initially seem ridiculous and unbelievable, but they are, in fact, real. And so are we.

The Impact

225% increase in Instagram engagement rate WoW
290% increase in Instagram Reel views WoW
96% hook rate on Anthony Norman videos in paid ad performance

BIG ED CAMPAIGN

Screenwriting · Video Production · Paid & Organic Social · Web Design · Copywriting

Our marketing objective was to drive increased conversion during a key seasonal window, spark word-of-mouth and cultural conversation by pairing our brand's offbeat voice with Big Ed’s unpredictable personality, and strengthen brand recognition through multi-channel placements and viral-style creative. This campaign leverages the cultural relevance and chaotic energy of Big Ed, from the hit reality television series, 90 Day Fiancé) to create a memorable, buzzworthy partnership.

While balancing an omni-channel marketing strategy (Press Releases, Paid Meta, CTV, TikTok, YouTube, Tinder Ads, and Guerrilla Marketing Activations) with giveaway and engagement tie-ins (Social & Web Takeover, PR Packages, Billboards, Email Blast, Affiliate Landing Pages) we were able to reach our YoY conversion rate set by Executive Leadership.

UNIVERSITY OF CINCINNATI CAMPAIGN

Video Editing · Video Production · Client Management

My internship at RESLV, an Emmy-winning media agency, was a pivotal moment in my career journey, laying a strong foundation in the industry. I had the incredible opportunity to support senior staff throughout the production process, ensuring that each project unfolded seamlessly. I took pride in assisting the company and its clientele on campaigns such as the University of Cincinnati College Series.

For productions like these, I set up high-quality equipment like cameras and audio gear and coordinated talent, actors, and/or presenters. During the editing phase, I organized key footage, enhancing workflows for the team.

Being present in client feedback sessions allowed me to gain valuable insights into how to be creatively versatile when adopting another brand's tone and voice through visuals and messaging. My own adaptability played a crucial role in keeping projects organized, fostering teamwork, and delivering polished work that truly aligned with each client's vision.

Menu

CAMPAIGNS